Vega launches SERY, a new age make-up brand, into the cosmetics segment.
Photo by : Incredible India Info
Part of the group that owns the successful brand VEGA, SRY enters the market with an easy-to-use, stick format make-up range.
The products follow a stick design form that is extremely easy
to use and helps in applying the right amount of make-up. SÉRY is the perfect
style partner for all the fashion-conscious and free-spirited women to showcase
different facets of their versatile personality.
On SÉRY’s launch, Sandeep Jain, Promoter of SÉRY, on sparking
the occasion said, “We are delighted to introduce SÉRY and excited about
presenting an exclusive make-up range for our Indian consumers. The brand
includes a range of Lip, Eyes and Face products with formulations enriched with
natural ingredients. The core aim of the brand is easing make-up application on-the-move.
It comes in a stick format that is convenient, and ready to use. SÉRY is
crafted for the women who believe in keeping up with the hustle, in style. The
purpose of SÉRY is to create a line of products that capture the essence of
today's women. Whether it’s getting glam at home, feeling confident at work, or
making heads turn, SÉRY is here to bring out the best in you!”
The products are curated and formulated with meticulous research
and are enriched with natural ingredients such as Red Raspberries, Vitamin E,
and Castor Oil. Customers can buy some of the brand’s signature products such
as, ‘Capture D' Matte Lasting Lip Color ‘, ‘Fix 'N' Click Foundation Stick',
and ‘Xpress Lash Volumising Mascara’ from their website or
Amazon India.
One of the brand’s revolutionary products, 'Pout 'N' Shine Lip
Tint' is an amalgamation of tempting flavors and natural ingredients which the
consumers will love!
The products are researched and formulated in Italy and
aremanufactured in India. SÉRY is for the trendsetting women who are versatile
and audacious. So, whether you like a smoky eye, a bold lip, or soft pink
cheeks, SÉRY aims to make you ready for just the look you desire.
SÉRY has roped in the popular Bollywood actress Amyra
Dastur as the brand ambassador. As part of this association, Amyra will
feature in the latest launch campaign video. Speaking about her association
with the brand, Amyra said, “I love the idea of a stick format, svelte design,
and makeup range. I am extremely delighted to be the face of SÉRY, a brand that
syncs with my
on-the-move
persona."
Check out SÉRY’s range of innovative range of products at www.instagram.com/serycosmeticsor their website www.serycosmetics.com
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