Rohit Sharma to Endorse VEGA
Photo by : Incredible India Info
Rohit Sharma to Endorse VEGA
Ace Indian cricketer and Captain of Mumbai Indians, Rohit Sharma has been signed up
by India’s leading beauty accessories brand, VEGA, for it’s men’s personal
grooming electronics range under the ‘Vega Men’ brand.
One of the modern era batting
greats,Rohit holds some of the most enviable records in international cricket.
He was also conferred with the prestigious Rajiv Gandhi Khel Ratna Award,
the highest honour for an Indian sportsperson..
Vega which is one of India’s leading
beauty accessory and appliances brand has the largest range of ‘Head to Toe’ Beauty
accessories and a significant market presence in Women Personal Care
Appliances. As part of its expansion exercise, Vega is all set to launch
innovative grooming appliances such as beard trimmers, shavers and beard
straighteners under the ‘Vega Men’ brand. The ace cricketer, Rohit Sharma, will
feature as the brand ambassador for ‘Vega Men’ range in the upcoming digital campaign
that will go live this month.
On this occasion, Mr.
Sandeep Jain – Director, Vega Industries Pvt. Ltd said, “Vega is a brand that has been
into business for last 2 decades and our mission has been to cater to the ‘Head
to Toe’ grooming needs of our consumer. After having established our leadership in beauty care
accessories category and attaining a significant position in the market for
personal care Appliances for women, we are all set to strengthen our men
portfolio under the ‘VEGA Men’ brand with the
exciting Rohit Sharma as our brand face. I firmly
believe that what beauty, fashion and style are to women, sports and
fitness is to men and hence we wanted to partner with
a sports sensation who will connect with the millennials of today. Rohit is an
icon, and would be the perfect face for our ‘Vega Men’ brand where we are
launching 2 next gen X series trimmers with D’zyner prints with features such
as quick charge, 40 length settings apart from being waterproof. Whether you
are the tough rugged man or the soft boy next door, VEGA Men encourages you
to ‘Be Yourself’ in every situation and our brand
face symbolizes the same”.
Rohit Sharma, who is exclusively handled by the talent arm of IMG-Reliance, said, “I am pleased to be associated with VEGA. They have some of the most sophisticated yet stylish and consumer friendly products in the market. I look forward to being part of their growth journey.”
ega, India’s leading beauty
accessory flagship brand was launched in the year 2000. It has the largest
market share in the organized sector with more than 500 products in hair
brushes, combs, makeup brushes, manicure, pedicure, face and bath accessories.
Vega has a significant nationwide presence with Personal Care Appliances in
women and men category in general and modern trade, professional and E-Commerce
channels and exclusive brand outlets in leading malls. The range includes Hair
Straighteners, Hair Dryers, Hair curlers and Hair stylers for women. VEGA Men
is a brand that will offer trimmers, grooming kits, shavers and beard
straighteners under it’s portfolio specially targeted towards men. Vega has an unparalleled grooming lineage and
stands for innovation which reflects in the product line, marketing,
communication, promotion and distribution. Further 2020 is going to be a
landmark year for VEGA as it is setting up a state-of- the art manufacturing
plant and will be rolling out it’s first Made in India product soon. In the
meanwhile, watch out for the all new campaign for ‘Vega Men.’
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